Comments on: Print less to save the paper and the business http://timwindsor.com/2008/11/18/print-less-to-save-the-paper-and-the-business/ Sun, 23 Oct 2011 15:25:56 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: business directory http://timwindsor.com/2008/11/18/print-less-to-save-the-paper-and-the-business/comment-page-1/#comment-150 business directory Thu, 20 Nov 2008 06:18:34 +0000 http://timwindsor.com/?p=554#comment-150 Profits do shrink under his new model, but at the end of five years, he says they’re much more robust than they would have been following the existing 7-day model to its slow death. Profits do shrink under his new model, but at the end of five years, he says they’re much more robust than they would have been following the existing 7-day model to its slow death.

]]> By: Gus http://timwindsor.com/2008/11/18/print-less-to-save-the-paper-and-the-business/comment-page-1/#comment-149 Gus Wed, 19 Nov 2008 01:33:05 +0000 http://timwindsor.com/?p=554#comment-149 the last readership/circulation numbers that i've seen at my paper show that online readership is (generally and excluding wacky events) heaviest in the early part of the week and relatively slow by the end of the week and on the weekends. <br><br>conversely, our circulation is heaviest from thursday to Sunday (as people get the long-weekend subscriptions). this trend always made me think that a newspaper might be able to drop publishing (or severely reduce) its Monday-Wednesday print edition, and go full Web on those days. And then offer a tightly edited newspaper at the end of the week and on weekends that are geared toward analytical thinkpieces, trends, weekend sports and entertainment. <br><br>instead, on at least mondays and tuesdays, the paper is so thin that you wouldn't use it to catch a sneeze. readers notice that and shake their heads. <br><br>doing something like this, i think, would also more concretely focus a company's efforts on pushing the value of its interactive advertising on its advertisers. it could also help drive up the cost of interactive ads, if you're taking one medium off the table a few days a week, and telling your clients you gotta go with us on the web on those days. but i'm just hypothesizing there... i'm not an ad guy. ;-) the last readership/circulation numbers that i've seen at my paper show that online readership is (generally and excluding wacky events) heaviest in the early part of the week and relatively slow by the end of the week and on the weekends.

conversely, our circulation is heaviest from thursday to Sunday (as people get the long-weekend subscriptions). this trend always made me think that a newspaper might be able to drop publishing (or severely reduce) its Monday-Wednesday print edition, and go full Web on those days. And then offer a tightly edited newspaper at the end of the week and on weekends that are geared toward analytical thinkpieces, trends, weekend sports and entertainment.

instead, on at least mondays and tuesdays, the paper is so thin that you wouldn't use it to catch a sneeze. readers notice that and shake their heads.

doing something like this, i think, would also more concretely focus a company's efforts on pushing the value of its interactive advertising on its advertisers. it could also help drive up the cost of interactive ads, if you're taking one medium off the table a few days a week, and telling your clients you gotta go with us on the web on those days. but i'm just hypothesizing there… i'm not an ad guy. ;-)

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