Comments on: The revenue slide gets steeper http://timwindsor.com/2008/11/29/the-revenue-slide-gets-steeper/ Tim Windsor, online Sat, 07 Aug 2010 14:37:07 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Martin Langeveld http://timwindsor.com/2008/11/29/the-revenue-slide-gets-steeper/comment-page-1/#comment-1417 Martin Langeveld Sat, 29 Nov 2008 23:58:52 +0000 http://timwindsor.com/?p=582#comment-1417 What's even more interesting is if you graph the sales data as a fraction of GDP, rather than in constant dollars. This eliminates the rather illusory peak your chart shows in 2000.<br><br>In 1956, newspaper ad revenue hit a post-1949 high of 0.742% (about 3/4 of 1 percent). With the exception of a 5 or 6-year rally during the 1980s, it has been almost constantly downhill ever since. Depending on your guesses of 2008 revenue and final GDP, the 2008 fraction will be at about 0.260% (barely over 1/4 of 1 percent). So in 52 years, newspaper have lost about 2/3 of their GDP share.<br><br>Moreover, the current decline looks amazingly like that chart they showed the execs at the API summit a few weeks back: <a href="http://www.americanpressinstitute.org/pages/resources/2008/11/ceo_summit_on_saving_an_indust/" rel="nofollow">http://www.americanpressinstitute.org/pages/res...</a> What's even more interesting is if you graph the sales data as a fraction of GDP, rather than in constant dollars. This eliminates the rather illusory peak your chart shows in 2000.

In 1956, newspaper ad revenue hit a post-1949 high of 0.742% (about 3/4 of 1 percent). With the exception of a 5 or 6-year rally during the 1980s, it has been almost constantly downhill ever since. Depending on your guesses of 2008 revenue and final GDP, the 2008 fraction will be at about 0.260% (barely over 1/4 of 1 percent). So in 52 years, newspaper have lost about 2/3 of their GDP share.

Moreover, the current decline looks amazingly like that chart they showed the execs at the API summit a few weeks back: http://www.americanpressinstitute.org/pages/res...

]]> By: Martin Langeveld http://timwindsor.com/2008/11/29/the-revenue-slide-gets-steeper/comment-page-1/#comment-1289 Martin Langeveld Sat, 29 Nov 2008 18:58:52 +0000 http://timwindsor.com/?p=582#comment-1289 What's even more interesting is if you graph the sales data as a fraction of GDP, rather than in constant dollars. This eliminates the rather illusory peak your chart shows in 2000.<br><br>In 1956, newspaper ad revenue hit a post-1949 high of 0.742% (about 3/4 of 1 percent). With the exception of a 5 or 6-year rally during the 1980s, it has been almost constantly downhill ever since. Depending on your guesses of 2008 revenue and final GDP, the 2008 fraction will be at about 0.260% (barely over 1/4 of 1 percent). So in 52 years, newspaper have lost about 2/3 of their GDP share.<br><br>Moreover, the current decline looks amazingly like that chart they showed the execs at the API summit a few weeks back: <a href="http://www.americanpressinstitute.org/pages/resources/2008/11/ceo_summit_on_saving_an_indust/" rel="nofollow">http://www.americanpressinstitute.org/pages/res...</a> What's even more interesting is if you graph the sales data as a fraction of GDP, rather than in constant dollars. This eliminates the rather illusory peak your chart shows in 2000.

In 1956, newspaper ad revenue hit a post-1949 high of 0.742% (about 3/4 of 1 percent). With the exception of a 5 or 6-year rally during the 1980s, it has been almost constantly downhill ever since. Depending on your guesses of 2008 revenue and final GDP, the 2008 fraction will be at about 0.260% (barely over 1/4 of 1 percent). So in 52 years, newspaper have lost about 2/3 of their GDP share.

Moreover, the current decline looks amazingly like that chart they showed the execs at the API summit a few weeks back: http://www.americanpressinstitute.org/pages/res...

]]> By: Martin Langeveld http://timwindsor.com/2008/11/29/the-revenue-slide-gets-steeper/comment-page-1/#comment-157 Martin Langeveld Sat, 29 Nov 2008 16:58:52 +0000 http://timwindsor.com/?p=582#comment-157 What's even more interesting is if you graph the sales data as a fraction of GDP, rather than in constant dollars. This eliminates the rather illusory peak your chart shows in 2000.<br><br>In 1956, newspaper ad revenue hit a post-1949 high of 0.742% (about 3/4 of 1 percent). With the exception of a 5 or 6-year rally during the 1980s, it has been almost constantly downhill ever since. Depending on your guesses of 2008 revenue and final GDP, the 2008 fraction will be at about 0.260% (barely over 1/4 of 1 percent). So in 52 years, newspaper have lost about 2/3 of their GDP share.<br><br>Moreover, the current decline looks amazingly like that chart they showed the execs at the API summit a few weeks back: <a href="http://www.americanpressinstitute.org/pages/resources/2008/11/ceo_summit_on_saving_an_indust/" rel="nofollow">http://www.americanpressinstitute.org/pages/res...</a> What's even more interesting is if you graph the sales data as a fraction of GDP, rather than in constant dollars. This eliminates the rather illusory peak your chart shows in 2000.

In 1956, newspaper ad revenue hit a post-1949 high of 0.742% (about 3/4 of 1 percent). With the exception of a 5 or 6-year rally during the 1980s, it has been almost constantly downhill ever since. Depending on your guesses of 2008 revenue and final GDP, the 2008 fraction will be at about 0.260% (barely over 1/4 of 1 percent). So in 52 years, newspaper have lost about 2/3 of their GDP share.

Moreover, the current decline looks amazingly like that chart they showed the execs at the API summit a few weeks back: http://www.americanpressinstitute.org/pages/res...

]]>