Comments on: We’re not going to save the business with bigger banner ads

By: The story so far: I actually want the news business to succeed — Zero Percent Idle

Tue, 30 Dec 2008 04:45:59 +0000

[...] A proposal for a network ad model [...]

By: Megan

Megan — Tue, 23 Dec 2008 17:32:15 +0000

Amen Tim. Isn’t it all about efficiency? Readers aren’t looking for duplicate content – they’re looking for the best content/resource. Local newspapers are perfectly positioned to be that resource – the aggregation of interests and events in your community – but are often too possessive or slow to move to get there. Glam Media is an interesting example. If I remember correctly, they own the advertising sales on their networked sites (with a rev share I think) – this could work so well for newspaper print sales teams (which are massive) who need to transition to another area for self-preservation! If the local paper could leverage influential local groups and content – with one core, professional sales team – how successful could they be?!?

By: tgdavidson

tgdavidson — Sat, 20 Dec 2008 06:00:10 +0000

Forgive me, Tim ...

But didn't the WaPost try this already? (http://www.washingtonpost.com/wp-adv/blogroll/d... )

Because we all know one failure means it'll never work anywhere, right?

Because no VC-funded company (href=http://google.com) has ever succeeded where someone else (href=http://excite.com; href=http://lycos.com ; href=http://altavista.com ; or, hell, href=http://yahoo.com ) has failed.

By: tgdavidson

tgdavidson — Sat, 20 Dec 2008 01:00:10 +0000

By: tgdavidson

tgdavidson — Fri, 19 Dec 2008 23:00:10 +0000