May 14, 2010
Now that’s targeted advertising
A great ad guy knows his target audience better than they know themselves.
So, when copywriter Alec Brownstein went looking for a new gig, he bought Google ad keywords that were the names of prominent agency creative directors. Why? Because he knew Google-assisted narcissism would eventually come to his aid. Watch:
Total cost to Brownstein: $6.00
May 14, 2010 @ 16:28:56
Hahaha! This is great. I actually did the exact same thing but with targeted Facebook ads. Worked like a charm!
Now, all I do is recommend that people looking for work use social media and whatnot. Way faster and significantly more fun!