Subcompact Publishing

Craig Mod does a much better job than I did a few posts back in articulating what is so special and revolutionary about Marco Arment’s The Magazine, which Mod cites as an exemplar of what he dubs Subcompact Publishing.

The clarity of The Magazine is exciting. It’s doubly exciting because it’s precisely the sort of app at which incumbent publishers balk. This is expected. Again, from Christensen:

Generally, disruptive technologies underperform established products in mainstream markets. But they have other features that a few fringe (and generally new) customers value. Products based on disruptive technologies are typically cheaper, simpler, smaller, and, frequently, more convenient to use.

We are the new customers: The new readers, the new writers, the new publishers. The Magazine is indeed cheaper, simpler, smaller, and more convenient than most other publishing apps.

Read the whole thing here.