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Apple

How Apple media swarms the news

by Tim Windsor on March 17, 2009

On the Nieman Journalism Lab today, I point to the semi-yearly ritual of Apple-focused media covering today’s iPhone 3.0 announcements as a great example of distributed reporting, well-suited to a web and mobile delivery model.
For more, and links to all the iPhone 3.0 action, please join me at The Lab.

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This is nice. As Gruber reports:
“me.com” is currently a placeholder page hosted by MarkMonitor, a company that specializes in brand-related DNS management. You can see that it’s handled by MarkMonitor by checking the whois information for the domain. Apple uses MarkMonitor for most of its domains, including “apple.com”, and it’s where they’ve previously parked domains [...]

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