Posts tagged as:

revenue

The revenue slide gets steeper

by Tim Windsor on November 29, 2008

Alan Mutter was paying attention when The NAA tried to quietly dump its latest revenue numbers on the afternoon before Thanksgiving. And what he saw was grim, including continued falloff in all categories, and the second quarter in a row of declining interactive numbers.
The performance in the third quarter was affected only partially by the [...]

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Saving newspapers from the scrap heap: a plan

by Tim Windsor on November 10, 2008

So the American Press Institute has declared a national emergency, grabbed the newspaper industry by the lapels and summoned its leaders to a hotel ballroom the API campus in Reston Virginia.
The API Summit on Saving an Industry in Crisis happens on November 13th. Here’s what they’re saying about it:
The summit conference will be a discussion [...]

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Finding the next business model for news

by Tim Windsor on October 24, 2008

The theme of CUNY’s “New Business Models for News” summit didn’t emerge contextually throughout the day. It was staring everyone in the face from the multiple monitors spread throughout the newsroom taken over by about 125 industry thinkers and leaders yesterday. It was this:
“Do what you do best. Link to the rest”
Linking in this case [...]

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Newspapers: Unlock the vaults to readership and revenue

by Tim Windsor on October 15, 2008

Go to a lot of online news sites and search the archive, and you’ll soon hit a pay wall. If you want to dig into the history of a city, the richest repository of that information usually wants you to pay for the privilege, with one shining exception – The New York Times – which [...]

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Boom. Bust. Boom.

by Tim Windsor on October 8, 2008

I displayed the little totem pictured to the left in my office for the past 7-8 years as a constant reminder to myself and anyone who came to visit of how things aren’t always what they seem. Flush times could simply be masking bad ideas and stupid money. Tough times can present opportunities to think [...]

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As he is wont to do, Alan Mutter, The Newsosaur, just rained on what little parade the Newspaper Association of America has to offer right now: A projection of revenue falloff of “only” 5.5% for 2008.
Mutter presents a credible anecdotal argument that any such projections are made of air, given the current swoon of the [...]

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A big job: fixing classifieds

by Tim Windsor on September 23, 2008

For years, newspapers thought Monster was the enemy. And for a while, it was. After enough people in the business had their “Holy crap, Monster’s stealing our business!” moment, Careerbuilder was created.
It was a classic defensive move: stop the outflow, then recover the share. And it worked. Careerbuilder and Yahoo’s newspaper-centric HotJobs both are in [...]

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What can be done to stop the free-fall in classifieds?

by Tim Windsor on September 22, 2008

Steve Outing, of E&P and, more recently, Reinventing Classifieds, is asking for your help, and he’s offering $500 as an incentive:
WHAT CAN THE NEWSPAPER INDUSTRY DO TO 1) BRING BACK CLASSIFIEDS CUSTOMERS (BUYERS AND SELLERS) THAT HAVE BEEN LOST TO ONLINE COMPETITORS, 2) ATTRACT NEW CUSTOMERS WHO HAVE NOT USED NEWSPAPER CLASSIFIEDS BEFORE, AND 3) [...]

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The Glengarry Glen Ross revenue solution

by Tim Windsor on September 6, 2008

On the subject of finding new revenue streams, Lucas Grindley has an interesting take that argues the old model of charging advertisers up-front for space has it backwards:
Generating an audience first requires attracting advertisers. It’s NOT a chicken and egg situation. Luring advertisers is more important than users.
To get on the advertiser’s list, posting an [...]

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According to The Newsosaur, Alan Mutter, the first-half 2008 newspaper revenue details, released by the Newspaper Association of America, represent the worst numbers in a dozen years.
But that’s comparing 1996 dollars to 2008 dollars. If you look at print revenue performance in constant 2008 dollars, the industry hasn’t seen numbers this grim since 1982 (click [...]

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