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social media

More evidence that social media works

by Tim Windsor on March 11, 2009

Susan Mernit — another prolific and incisive writer that may not be yet be among the bookmarks of enough journalists — shares a long excerpt of an even more exhaustive White Paper on how she and her team used social media to significantly raise awareness of the most recent Knight News Challenge.
In “Case study, using [...]

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Jeff Jarvis points to what may be a better analogy for the role of a modern journalist: A nightclub DJ.
Previously, I’d suggested journalists need to become a curator, but I agree that the messier, noisier role of a nightclub spinner is closer to what journalists do as they run toward constant deadlines, and serves as [...]

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